Reuse and recycleRecycling
We are investigating in ways to reuse the materials from our products, with the aim of feeding them back into the life-cycle of a new product.
Recycled materials mainly come from one of two sources, pre-consumer production waste and post-consumer waste. Production waste includes things like cutting scraps or leftover fabric that was never made into a garment. Post-consumer waste has been through a first life as a consumer product already. We are working to incorporate both streams into our circular fashion strategy.
Contribution to the UN Sustainable Development Goals
Pre-consumer production scraps
To avoid sending cutting scraps from production to landfill, we started a pilot with one of our fabric suppliers. Cutting scraps made from 100% cotton are recycled and spun into new yarn that is used again for our products.
We also have an ongoing program for selected denim garments which are made from recycled denim scraps, demonstrating a positive step forward in our efforts to close the loop in our production cycle.