GOOD COLLECTION: Feel good, look good, do good.
Esprit launches capsule collection for women & men
Reminiscent to the cult brand’s original attitude, Esprit launches an innovative capsule collection for women and men in September 2017.
This special edition, featuring classics like the characteristic denim jacket, pencil skirt with straps or oversized sweatshirt with oldschool logo, is not only a stylistic tribute to the brand’s beginnings – as its basic manifesto always included an awareness for mankind and the environment, long before terms like ‘sustainability’ or ‘social conscience’ were even coined. Consequently, the large part of the collection consists of natural styles, either made of organic cotton or recycled materials (e.g. cellulose or PET).
Additional to these articles, the capsule includes classics like culottes, rain cape, bomber jacket, knit styles with humorous all-over letter print or striped longsleeves displaying the distinctive logo – and, of course, denim in trendy silhouettes and washings.
In total, there are 21 articles for women and 15 articles for men available, from a tee for 19.99€ to a knit dress for 79.99€.
A result of its history and due to its accountability as a globally leading fashion brand, Esprit sees one of its most important tasks in taking responsibility for the environment.
This is the message expressed in this collection, while – due to this or nevertheless – its fashion statement is full of joy, spontaneity and easiness.
All of this in the sense of the founders, Susie Bell and Doug Tompkins, who started Esprit in 1968 in California – as for them, children of the hippie- and peace-movement, the compliance with social and environmental aspects was nothing special but a self-evident fact, too.