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Sustainability does not stop after the production process. Environmental responsibility is also important in the consumer phase, meaning when the garment is in the hands of the customer.

Esprit wants to raise customers’ awareness on the sustainable use of textiles. To do so, we joined Clevercare. Clevercare provides information about washing, drying and ironing garments more sustainably. It also provides detailed information about the common care symbols.
The link to the Clevercare website can be found on the care labels of all our apparel products. We want to give our customers guidelines on reducing their impact on the environment, which can be accomplished through small things, such as reducing the washing temperature to cut down on overall energy consumption.

Esprit wants to create long-lasting products for our customers. Proper care has a great impact on the durability of our garments. Our Care Guideline helps our customers make sure that their Esprit clothes last a long time. We want our customers to enjoy their product as long as possible. The Guideline explains the range of care symbols and gives our customers support by interpreting the symbols on the care label of their product in the right way.


We all want to extend the life of our favorite clothes. Doing so also helps protect the environment. Marlies, our Quality Manager, sheds some light on sustainable washing:

Taking a step back from the actual washing process, is there anything that we can do even before we put our clothes in the washing machine?

Of course, there are already a few things to consider. Before you wash a garment, it’s important to take a look at the care label found on the inside seam of a garment. The care label shows washing instructions suitable for maintaining the piece’s best qualities. My team evaluates and tests the care instructions for every single style. We want to ensure that our customers have a long lasting garment with the best quality.

Speaking of the care label, what information can we find there?

The care label gives information about water temperature, the kind of washing program and how the product should be ironed and dried. Knowing the correct temperature to wash our clothes is not only important to preserve the quality of the garment, but also for the environment. Lower washing temperatures have less impact on the environment. So if it is not necessary to wash clothes at 60°C, we should go for lower temperatures. On top of that, it would be even better to avoid unnecessary washing. From my personal experience I know that washing clothes is rather preferred than exposing them to fresh air.

And after we wash our clothes we need to get them dry. What are your recommendations for drying our clothes?

With regard to the environment, air drying is the greenest way to go. It does not harm nature, nor does it consume energy.

That leads to the next question: is air drying possible for all kinds of materials?

In general all materials can be air dried, but there are some exceptions. A down jacket for example, needs to be tumbled after washing because otherwise the down gets lumpy. The jacket would simply lose its function. But sometimes there is just no time for air drying. In this case, I can only recommend to not overly dry the clothes and to not run the dryer any longer than necessary.

The last step in a washing procedure is usually ironing. What should we consider here?

As with drying, the same can be applied to ironing your clothes: we should avoid it whenever possible. Clothes dried in a dryer often don’t need to be ironed. The important thing is to unload the dryer immediately after the cycle finishes. If clothes are folded immediately after drying, crinkles can be avoided. If we have to iron a garment, then we need to take a look at the care instructions. The symbols indicate the temperature at which it should be ironed. This is important to ensure that the piece maintains its shape and won’t be destroyed due to a too high temperature.