Opening Ceremony and Esprit announce collaborative unisex collection for Fall 2016
The collection is comprised of forty (40) apparel and accessory styles, including pieces for men and women as well as unisex styles and accessories. Inspired by Esprit's original Californian roots and its heyday in the 80s and 90s, the collection is colorful, fun and versatile – several pieces are reversible.
“We’ve loved Esprit since we were teenagers, and as with our roots also in California, this collection is one of our dream collaborations,” said Humberto Leon and Carol Lim, founders of Opening Ceremony. “This is Opening Ceremony’s interpretation of the original Esprit staples that we hoarded for our closets growing up, and we want to make this generation just as excited about Esprit.”
“We are happy to see the creative vision of our founders, Susie and Doug Tompkins, revived in a contemporary and current way by way of Humberto and Carol’s design sensibility,” said Arnd Müller, Chief Brand Marketing Officer of Esprit. “It shows that Esprit’s original vision is still today as relevant as ever.”
Esprit by Opening Ceremony will launch globally this fall at select retail partners: Opening Ceremony in New York and Los Angeles; Selfridges in London; Tom Greyhound in Paris; i.T in Hong Kong; and online for global shipping at openingceremony.com.
An accompanying campaign, shot by Charlotte Wales and styled by Charlotte Collet, features an ensemble cast of models evocative of Esprit’s iconic 1980s advertisements.
This collaboration takes on fall with the relaxed California ease at the core of both OC and Esprit; silhouettes are designed to be form-fitting or drapey, customizable to the wearer’s needs. Simple windowpane patterns and ginghams mix with more whimsical Dalmatian and graph paper prints. Fall neutral staples like clay red, camel and ivory are offset with hints of lapis and gold.
Esprit’s iconic multi-colored logo returns on a series of T-shirts, sweatshirts, hoodies and accessories.
Retail prices range from $30 to $60 for accessories; $60 to $110 for jersey; $145 to $155 for wovens; $145 to $175 for knitwear; $275 to $375 for outerwear.
About Opening Ceremony
Opening Ceremony was founded in September 2002 in New York by Carol Lim and Humberto Leon, with the idea of bringing their love of travel, culture and fashion into a retail environment. The company has grown to encompass multi-brand stores in New York, Los Angeles, Nagoya, and Tokyo; the Opening Ceremony ready-to-wear, accessories, and footwear collections for men and women; and an e-commerce and online editorial platform at openingceremony.com.
Founded in 1968, Esprit is an international fashion brand that pays homage to its roots and expresses a relaxed, sunny Californian attitude towards life. Esprit creates inspiring collections for women, men and kids made from high-quality materials paying great attention to detail. All of Esprit’s products demonstrate the Group’s commitment to make the consumers “feel good to look good”. The company's "esprit de corps" reflects a positive and caring attitude towards life that embraces community, family and friends - in that casual, laid-back California style. The Esprit style. Esprit’s collections are available in over 40 countries worldwide, in approximately 870 directly managed retail stores and through over 7,500 wholesale points of sales including franchise stores and sales space in department stores. The Group markets its products under two brands, namely the Esprit brand and the edc brand. Listed on the Hong Kong Stock Exchange since 1993, Esprit has headquarters in Germany and Hong Kong.