26 October 2017
Esprit forms new fragrance licence partnership with Luxess
Taking effect from January 1, 2018, Esprit has concluded a new exclusive license partnership agreement with Luxess GmbH for the Fragrance category. Luxess is a licensee of various brands and personalities for the area of fragrance. In addition to product development, Luxess will also be responsible for sales and marketing. With Luxess, Esprit has found a partner which attaches great importance to high product quality and has a keen sense for innovative fragrance concepts and creative designs.
Luxess will launch the first new fragrance, jointly developed with Esprit, as early as the second half of 2018.Maria Pambori, VP Head of Global Licenses/Product at Esprit, says: “In close collaboration with Luxess, we will provide new impetus for Esprit Fragrances and inspire our customers with innovative fragrances as well as fantastic and very high-quality designs. Luxess demonstrates an extraordinary understanding for the Esprit brand and has great expertise in the field of fragrances. We especially appreciate the attention to detail which Luxess has already exhibited from the bottle to the packaging, and look forward to offering our customers exciting new Esprit products. We are sure that we will continue to inspire our long-standing customers and trading partners as well as new customers with our new partner and the exciting new projects.”
“We are very pleased to welcome the Esprit brand in our portfolio. Esprit is an established name in the fragrance market. Together with Esprit we want to convince with new fragrance concepts and designs in the market and set new highlights. The Esprit license is another milestone for us and enriches our portfolio of lifestyle fragrances. We look forward to a close and successful collaboration with Esprit and our business partners”, says Benno Olschowsky, Director of Luxess.
In the new partnership, the fragrances will continue to be offered and available under the Esprit brand throughout Europe in stationary and online retail and in selected Esprit retail stores as well as in the Esprit e-shop. Luxess will contact the trading partners in due course to provide detailed information on the future plans of the brand Esprit for the area of fragrance.