28 March 2018
Esprit celebrates inclusivity, diversity and positivity
“We exist to bring color to the world in inspiring, unexpected ways.” Paying tribute to ESPRIT’s signature values, a bold message of inclusivity, diversity, and positivity is being visualized with this season’s campaign celebrating Spring/Summer 2018. Transcending race, gender, and sexuality, the campaign and collection reflect an open minded, fun and contemporary spirit that is unique to ESPRIT.
The dynamic imagery finds its inspiration in iconic vintage ESPRIT photographs, updated for 2018 with a modernity and an authentic emotion. Photographed by Nicola Majocchi with his unparalleled sense of color, energy, and light, showcasing a strong and confident collection styled by Carlo Alberto Pregnolato.
The Spring/Summer 2018 ESPRIT collection dials up a sense of joy, embracing the new season with strong color and fabric combinations, vivid patterns, expressive letter prints, and effortless yet sophisticated design elements.
For ESPRIT, color and design are the visual cues to transport the message of optimism to the world. The campaign is visible in TV, OOH, print and digital, and the collection starts dropping globally from March 2018.