An exclusive event entitled "The World of ESPRIT" took place in Cologne's Gerling neighborhood on the evening of September 4, 2012.
ESPRIT invited guests to embark on an international unconventional journey and presented the brand's new direction together with the launch of its spring and summer of 2013 collection.
Approximately 800 guests from high society and media, as well as business partners, representatives of the international fashion and lifestyle press and high-carat VIPs such as US socialite Olivia Palermo and model boyfriend Johannes Huebl, it-girl and blogger Hanneli Mustaparta, model Franziska Knuppe, German actress Nora Tschirner and many others celebrated at the elaborately styled location in Cologne's Gerling district.
Artistically staged rooms, inspired by the theme of ESPRIT's collection for the spring and summer of 2013, invited the guests to travel through various countries and continents. "Stewardesses" welcomed the guests and accompanied them on a journey that led to a street market in Shanghai, a refreshing pool in LA, a street café in Paris, a lake in Norway and many other destinations.
The high point of the evening was live performance by top acts DJ Mark Ronson and the US soul singer Erykah Badu.