THE ECOCHIC DESIGN AWARD 2013 SPONSORED BY ESPRIT

2013-05-01 Ratingen, Germany, May 2013 - The international fashion brand Esprit sponsors NGO Redress' sustainable fashion design competition inviting emerging designers from East to West to change the pattern of fashion. The EcoChic Design Award is an educational sustainable fashion design competition inspiring emerging designers to create mainstream clothing with minimal textile waste. Now in its fourth cycle, The EcoChic Design Award 2013 is expanding its scope in search of sustainable design talent living in Mainland China, Hong Kong, Taiwan, Singapore, United Kingdom, France, Belgium and Germany. The EcoChic Design Award 2013 winner will be awarded the opportunity to design the 2014 Recycled Collection by Esprit to be distributed in stores globally.

As global fashion consumption continues to accelerate, production and waste is increasingly becoming a pressing environmental problem. Hong Kong based fashion NGO, Redress, has been working towards making the fashion industry more sustainable for the last seven years. Redress believes there is a huge opportunity for designers to be part of the solution through considered decisions made during the design process. Christina Dean, CEO and founder of Redress says “Sustainability in the fashion industry is an over-discussed but an under-actioned issue. Not enough focus is being put on reducing waste. We must crack the industry’s problem of excessive waste production and lost economic value. The EcoChic Design Award 2013 fires-up emerging fashion designers from East to West to make tomorrow’s mass market and independent fashion industries sustainable from the source.”

Competition

The competition calls for emerging designers and students with less than three years’ industry experience to cut waste by using the sustainable design techniques zero-waste, up-cycling and reconstruction. The call for entries is open to designers living within the eight regions until the closing date on August 15, 2013. Eight local judging panels will select three semi-finalists from their region based on the sustainability, marketability and originality of the applicants’ designs. These semi-finalists will be shortlisted down to eight finalists, one per region, by the international judging panel. The eight finalists will then personally present their sustainable collections at Hong Kong Fashion Week in January 2014, where career-changing prizes will be awarded. Please find application process and submission details at Eco Chic Design Award.

Prize

The EcoChic Design Award 2013 in partnership with Esprit Winner will have the opportunity to design a recycled textile collection to be distributed in select Esprit’s stores globally. “The collaboration with Redress allows Esprit to bring talented emerging designers with new innovative sustainable ideas to the forefront of the fashion industry by bringing their works to life via the Recycled Collection by Esprit,” says Charles Dickinson, Head of Global Quality Management & Sustainability, Esprit.

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