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Brand statement

Esprit is an international Lifestyle brand with a relaxed Californian attitude. Esprit’s spirit and values are strongly connected to its foundation in the California of the late 60s. Esprit represents the sunny Californian Lifestyle: fun, friendship, love of life. This heritage together with the latest fashion trends leads to authentic, inspirational and stylish products created with passion and attention to detail.



Target group

The Esprit Eyewear consumers are confident, positive and open minded. They are fashion conscious but always true to their own style. Therefore they are looking for eyewear which makes them look good, matches their lifestyle and represents their values: Honesty, positivity, natural attitude. Fashionable style, comfort and quality are inseparable conditions for products loved by the Esprit Eyewear consumer. Wants to look good.

Charmant group mission

As one of the leading eyewear companies, the Charmant Group is the perfect match to this aspirational brand. The Charmant Group gives Esprit Eyewear a unique and recognizable brand identity. The group follows a strict philosophy of honest pricing and always seeks the highest quality, not only in the eyewear itself but also in the choice of materials, production and service.