2007-01-11

Panasonic Toyota F1 Racing Team wears Esprit

The international lifestyle brand Esprit is delighted to announce a strong new partner. Effective immediately, Esprit is the exclusive and official supplier of the Panasonic Toyota Formula 1 Racing Team. The team management, all representatives as well as the technical departments will be wearing Esprit.

Esprit's remarkable success is not only evidenced by an ongoing business growth – in fiscal year 2005/06 Esprit Holdings Limited achieved worldwide group sales of around 2.4 billion Euro (as per fiscal year ending June 30, 2006) – but also by a constantly increasing consumer aspiration to the brand. By teaming up with Panasonic Toyota Racing, Esprit adds a special focus to its male lines and ties in with the international lifestyle of Formula 1.

Thomas Grote, President Esprit Brand, comments on the new partnership: "We at Esprit are delighted to dress the Panasonic Toyota Racing Team with an exclusive Management and Travel line. This will give us the opportunity to present Esprit's brand message within an innovative, international environment."

Esprit is looking forward to the partnership with Toyota and an exciting Formula 1 season 2007!