The spirit of Esprit
Esprit is an international fashion brand that has been bringing style and quality to life since 1968. Founded in San Francisco by Susie and Doug Tompkins, Esprit has a creative and responsible DNA fused with a sunny Californian attitude. Effortless style, authentic, and easygoing living are at the heart of the brand philosophy. These positive values shine through at every level, from the laid-back tailoring and handcrafted details to the made-to-last quality, use of natural materials and responsible production. International designers bring the brand’s charisma and energy to life with inspiring collections for women, men and kids. There is something stylish and unique for every occasion from contemporary and relaxed casuals to the perfect dress for that defining moment in life, be it at work or play. The new vertical Trend capsule collections reflect runway themes, colours and shapes, while Esprit’s new denim division raises the bar in quality, washes and execution. Sportswear, bodywear, accessories and shoes complete the range and ensure customers look great, whatever they are doing. Recent high profile collaborations with top models Gisele Bündchen and Christy Turlington capture the spirit of Esprit and inspire customers to rediscover the beauty of a natural, relaxed style.
Esprit has a presence in over 40 countries with more than 1,000 directly managed retail stores and over 9,000 wholesale points of sales including franchise partners, and sales space in department stores, who share the company’s quality standards and brand essence. In September 2011, Esprit announced a long term program to invest in revitalizing the brand and its collections. The plan aims to re-establish Esprit as an inspiring fashion brand with a clear identity and sustainable profitability. Investment in store includes revamping its own retail as well as wholesale selling space into havens where customers can escape from the hustle and bustle of the High Street. This creates a unique shopping experience with warm, cosy spaces where customers can explore the brand’s stylish new collections. This chic celebration of style, culture and fashion aims to revive customer awareness and take them on a journey of discovery into the inspirational world of Esprit. Listed on the Hong Kong Stock Exchange since 1993, Esprit has headquarters in Germany and Hong Kong and markets its products under two brands, namely the Esprit brand and the edc brand.