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History

2013 | Ratingen

Ökoprofit

Esprit has participated in Ökoprofit, an environmental quality seal initiated by the district of Mettmann, Germany. Esprit has successfully achieved the certification with impressive results: employees at the headquarters' building saved 27,000 kWh of energy and reduced their carbon foot print by 61.4 tonnes of CO2!

2013 | Ratingen

Customer Champions 2013

Esprit was awarded for excellence in customer relations as Customer Champion 2013, based on a survey conducted by market research company Forum and the Deutsche Gesellschaft für Qualität e.V. - DGQ.

2013 | Australia

Support for UN Women

Esprit Australia launched a range of purple merchandise to support UN Women for International Women's Day on 8th March. Esprit donated 50% of the March profits to the UN Women's ‘Critical Services Initiative', which promotes empowerment and ending violence against women.

2012 | Ratingen

New CEO at Esprit

Jose Manuel Martínez Gutiérrez was appointed as an Executive Director of the Company and Group Chief Executive Officer on 26th September 2012. José Manuel Martínez Gutiérrez’s professional career spans investment banking, strategy consulting and senior management positions in the global retail and consumer goods industries.

2012 | Hong Kong

Service & Courtesy Award 2012

Esprit won the Junior Frontline Level Award from the Fashion & Accessories Category of the Service & Courtesy Award 2012 competition in Hong Kong. Over 880 employees from 143 retail brands participated in the competition.

2012 | Antwerp - Cologne - Düsseldorf

Celebrating a new & innovative store concept

A hand-picked collection, innovative architecture, hand-crafted details and a relaxed atmosphere - a unique spirit captured in three flagship stores in Antwerp, Cologne and Düsseldorf. The new Esprit Concept Stores gear up to bring a refreshingly laid-back dose of Californian lifestyle to the city, showcasing the ‘Lighthouse’ concept.

2012 | Cologne

The party of the year

An exclusive brand event entitled “The World of ESPRIT” was held in Cologne on the evening of 4th September 2012. Esprit invited 800 guests to embark on an international journey and presented the brand’s new direction together with the launch of the spring and summer 2013 collections.

2011 | London

Esprit x Royal College of Art

For us, it all comes down to curiosity. Undeniably, it was curiosity about the fashion of tomorrow that motivated Esprit to initiate a two-year collaboration with Royal College of Art in London in the first place. Supporting young talent and elevating remarkable fashion design lies very much at heart of Esprit.

2011 | Worldwide

Make Your Wish

This was a surprising campaign that depicted charismatic people, inspiring styles and their very individual wishes. The campaign was developed in co-operation with Swedish agencies Sandberg & Timonen and Day Stockholm. British fashion photographer Paul Wetherell was behind the camera.

2010 | Frankfurt

The largest Esprit store in the world

On Thursday 16th September 2010, Esprit officially opened the doors to the ‘World of Esprit’ in the largest Esprit store in the world.

2010 | New York

Esprit opens its largest store in North America on legendary 34th Street in New York City

As the second largest Esprit store in the world, the store measures approximately 18,000 square feet. The new store is unlike any other designed in New York, featuring an innovative new design concept based on a hybrid fusion of new design elements from various global Esprit locations.

2009 | Hong Kong

Flagship store grand opening

The new Esprit flagship store on Hong Kong’s Peking Road sets distinctive architectural standards. The store’s façade covers an area of over 1,000 square metres across the sides of the building complex with three horizontal banners, creating a never-before-seen surface effect.

2009 | Santa Monica

Flagship store grand opening

Esprit celebrated its first West Coast store on the legendary Third Street Promenade in Santa Monica, sending out a clear signal for the brand’s global expansion.

2008 | Worldwide

Esprit 68/08 celebration

In 2008, Esprit celebrated its 40th birthday with a number of activities across all divisions and licence partners as well as countless promotions and events for customers to enjoy.

2007 | Ratingen

Esprit launches de.corp

Trendier and more progressive than its "big sister" Esprit women casual, the new Esprit division addresses 18-25 year old customers who are in search of a clean, urban and young style. The first set of garments presented by de.corp ESPRIT URBAN CASUAL features a cool 80s-inspired look. 

2007 | Munich

edc by Esprit and MTV Networks announce extensive partnership

First solo performance of the edc by Esprit brand as a sponsor of Europe’s biggest music event – the MTV Europe Music Awards. The co-operation of the two partners reflects the unbreakable connection between fashion and music and allows for selectively addressing young fashion- and music-conscious Europeans.

2006 | Ratingen

Global lifestyle player

Esprit is sold in five continents and more than 40 countries, 640 freestanding stores and over 12,000 wholesale customers. More than 20,000 products are designed each year for 12 product lines for women, men and kids - and in addition a wide variety of licence products for every part of life!

2004 | Ratingen

Ettore Sottsass exhibition

Esprit commemorated Ettore Sottsass with an exhibition. This partnership with the designer and founder of the Memphis style has existed since 1982. His design and architecture formed the Esprit stores and showrooms worldwide.

2002 | New York

Global reintegration

Esprit Ltd. unified the global Esprit brand by purchasing the US trademarks and the remaining interests in Esprit International, bringing the brand back under the control of one single entity for the first time since the 70s.

2001 | Düsseldorf

Brand awareness

Worldwide brand awareness grew, especially in Germany, by 84%, a record.

2000 | Hong Kong

New millennium

Esprit Ltd. became a constituent stock of Morgan Stanley's MSCI Hong Kong Index. The new millennium opened with Esprit asking: “How much faster can we grow?” In the new millennium, new product lines such as sportswear, clothes for newborns and toys were introduced.

1996 | New York

Worldwide expansion

Esprit was represented in 44 countries worldwide, and ranked 28th out of the 100 most recognised brands in the United States.

1995 | San Francisco

New product worlds

Our design philosophy applies to our new product worlds: eyewear, timewear, bath & bed, socks & tights.

1993 | Hong Kong

Esprit Asia on the stock exchange

Esprit's Asian distribution business listed on the Hong Kong Stock Exchange as Esprit Asia Holdings Limited.

1992 | San Francisco

“What would you do to change the world?”

The “What would you do to change the world?” campaign became well-known worldwide.

1989 | San Francisco

“Esprit: The Comprehensive Design Principle”

The Japanese art publisher Robundo published “Esprit: the Comprehensive Design Principle”. Esprit was launched in France, Norway and the UK.

1987 | San Francisco

Engagement

Susie and Doug Tompkins urged the public to confront the growing AIDS epidemic. In the same year the company expanded into Taiwan, the Netherlands, Belgium and Denmark.

1986 | Cologne

First Esprit store in Germany

Cologne was the location of the first opening of an Esprit store in Germany. The store was designed by Ettore Sottsass with typical elements of the Memphis style.

1979 | New York

Esprit triple-bar “E” logo

In 1979, John Casado designed the famous Esprit stencil-effect logo. Despite worries that the triple-bar “E” would not be legible to customers, the new logo became one of the most recognised and memorable in international fashion.

1978 | San Francisco

Esprit takes off

Sales topped US$ 100 million and international partnerships in Hong Kong and Germany were formed.

1971 | Hong Kong

Esprit Far East started business

Esprit Far East Group was born when Doug and Susie Tompkins met Michael Ying, the group's former chairman and shareholder of Esprit.

1971 | San Francisco

Seven product lines

The company incorporated under the name of Esprit de corp. and seven product lines were created.

1968 | San Francisco

Esprit - the brand was born

Susie and Doug Tompkins started selling Esprit clothes out of the back of their station wagon.